
Public Relations
Building Trust and Credibility

We elevate brands through thoughtful, emotionally driven earned and paid media strategies that strengthen storytelling, reputation management, and visibility.
Services include: Media Pitching, Media Relations, PR Materials (Press Releases, Fact Sheets, Bios, etc.), Thought Leadership & Executive Profiling, Internal Relations, Influencer and Partnership Outreach, Reputation Management, Corporate Social Responsibility (CSR) Campaigns, and Crisis Communications.
Stories That Stick, Voices That Matter

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Your brand deserves to be heard—and we know how to make that happen. At Hacker Communications, we combine deep research, personalized outreach, and decades of media relations expertise to craft compelling stories that connect emotionally with your audience. Our hands-on, tailored approach ensures every pitch aligns with the unique interests of editors, journalists, and influencers, resulting in meaningful media coverage.
With a strong network spanning national and local outlets across hospitality, food, lifestyle, tech, real estate, and beyond, we ensure your news doesn’t just reach the right people—it makes a lasting impact.
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We position your leadership team as trusted voices and industry authorities, building credibility and driving meaningful connections with your audience. Through strategic collaborations with key publications, platforms, and influencers, we craft and amplify narratives that align your expertise with what matters most to your audience.
Our approach doesn’t stop at storytelling—we leverage platforms like LinkedIn, X (formerly Twitter), and other digital channels to expand your reach and solidify your thought leadership. By combining strategic content, targeted placements, and a deep understanding of your industry, we ensure your brand’s voice resonates, inspires trust, and drives impact.
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Your brand’s reputation is just as vital online as it is offline. That’s why we seamlessly integrate PR and SEO strategies to enhance your digital footprint, improve search engine rankings, and drive meaningful engagement. PR and SEO work together to build trust and credibility, boost search visibility, influence buying decisions, foster engagement, and drive growth. With our integrated approach to PR and SEO, your brand’s digital presence will become a key driver of growth and credibility in today’s competitive digital landscape.
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When crises arise, staying ahead is essential. We empower leaders to own the narrative with clarity and confidence, even in the most high-pressure situations. Backed by decades of experience, our senior PR practitioners have trained some of the nation’s top CEOs to excel in high-stakes media moments, ensuring they communicate with poise and impact.
From crafting compelling messages to mastering tough interviews, our tailored media training program equips you with the skills to thrive in today’s fast-changing media landscape. We become your trusted partners, offering strategic counsel, comprehensive media training, and online reputation management to guide you through critical moments with empathy, precision, and care.
We don’t just teach you to communicate—we ensure your message resonates, your reputation stays resilient, and your brand emerges stronger.
Get Featured on Leading News Sites
Case Study
A Brilliant Night-
Making Headlines for a Cure:
PR Wins for Montreal’s Top Brain Cancer Fundraiser
Montreal’s top fundraiser for brain cancer research needed public relations to spread widespread awareness of the ground-breaking research taking place at the Montreal Neurological Institute.
The
Opportunity
Since 2021, we have been managing the year-round public relations for the fundraiser and annual event by creating bilingual press releases, media lists, customized media pitches, and managed all outreach. Leslie became their go-to spokesperson.
The
Strategy
The
Results
The 2024 public relations efforts garnered 23.5 million reach in various national top-tier outlets, including live interviews with Leslie Hacker and Chief Neurologist, Dr. Kevin Petrecca on Global News, CityNews, The Gazette, The Suburban, The Westmount Independent, and more.
Case Study
Mother Raw- From Brand to Buyout: The PR & Marketing Strategy That Led to Mother Raw’s Multi-Million Dollar Acquisition
The
Opportunity
Mother Raw needed PR for their change of CEO, a rebrand, and they were expanding rapidly across North America.
Partnered with lifestyle influencers aligned with the brand's values, driving authentic consumer engagement and creating a positive buzz across social. SEO for both .ca and .com websites to provide a professional and appealing online experience for stakeholders.
The
Strategy
The
Results
Secured media placements, built visibility and established the brand and CEO as leaders in the plant-based food sector. Mother Raw was sold in thousands of retail markets across U.S. and Canada, including at Walmart, Whole Foods, and many more. Mother Raw was acquired in 2023 for an undisclosed amount by 80 Acres Farms.
Case Study
Case Study: How PR & Influencer Marketing Helped Chefs Plate Thrive During COVID
The
Opportunity
The
Strategy
With meal kit demand soaring during COVID-19, Chefs Plate needed to stand out in a crowded market. They wanted to highlight their role in helping Canadians cook at home, reducing food waste, and promoting sustainability, all while working within varied budgets. To achieve this, we workedwith another PR agency to execute a multi-layered strategy that combined earned media and influencer marketing for maximum impact.
We collaborated on a nationwide PR and influencer campaign to engage diverse audiences:
Celebrity & Lifestyle Influencers: Showcased how Chefs Plate made home cooking easy during lockdown.
Micro-Influencers for High Engagement: Used cost-effective gifting campaigns to drive authentic, high-engagement content across Canada.
Sustainability & Food Waste Messaging: Secured top-tier media coverage positioning Chefs Plate as a leader in reducing Canada’s food waste.
National PR Push: Highlighted how Chefs Plate helped Canadians access fresh ingredients safely while minimizing grocery store trips.
The
Results
Increased Brand Awareness through sustained media and influencer visibility.
High Engagement with micro-influencers, maximizing impact on a lower budget.
Strengthened Sustainability Positioning, reinforcing Chefs Plate as a trusted leader in food waste reduction.
By collaborating with another PR agency, we executed a powerful PR and influencer strategy that positioned Chefs Plate as more than just a meal kit—it became a movement. This approach drove engagement, brand loyalty, and long-term credibility in a competitive market. Chefs Plate was